User experience design
Visual design
Art direction

Innoterra is on a mission to uplift food ecosystems in India, delivering value to farmers, stakeholders and the planet by reshaping the food landscape through technology-infused, integrated agri-food businesses. The Soli mobile app brings this vision to life by empowering successful farming through free access to 800+ educational videos, plus products, services, and farm advisors who can assist in solving problems. Guided Learning Programs help farmers build confidence and stay connected to their agricultural community.

Working with Tomorrow Partners, we designed an accessible, inclusive experience that works across multiple languages for farmers with varied literacy levels using a human-centered design approach. The interface incorporates text-to-speech audio featuring native speakers throughout, accessible with a simple tap of the audio icon. To increase engagement, gamification elements provide rewards that farmers can use directly in their fields and daily operations.