Product design lead
Stakeholder engagement
User experience design
Visual design

Delish, a premier online culinary platform, is recognized for its engaging and accessible approach to food content. With a library of over 10,000 recipes, cooking guides, and videos, Delish.com has become a trusted resource for home cooks and food enthusiasts. To deepen audience engagement and accelerate subscription growth, the team set out to create a modern mobile app that would become as indispensable in the kitchen as a favorite whisk or wooden spoon.

Hearst Magazines engaged me to help craft a personalized user experience that encouraged daily use and long-term loyalty. This included integrating vertical video, developing an immersive step-by-step recipe mode with scalable portions and ensuring that every interaction focuses on the food as the star of the show.